Case Histories
Prime Food Pioneers the Polish Meat Market with Cryovac Food Packaging
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The Prime Food meat plant from Przechlewo in Poland is a leading producer of high quality fresh and processed meat. Thanks to careful market observation and analysis, as well as to systematic consumer tests, the company anticipates consumer expectations by introducing new product lines and using innovative food packaging solutions.
Since its foundation in 1999, Prime Food started a fruitful cooperation with global food packaging leader Sealed Air Cryovac. The packaging specialist has been present in Poland for several years now and its technologies and systems solutions have been gaining many new customers amongst Polish food producers and retailers. Thanks to systematic implementation of the latest Cryovac packaging, Prime Food offers safe and healthy products of the highest quality.
Prime Food is a trend setter in the Polish meat industry. It was the very first meat producer to enter retail chains with Case-Ready packaging, delivering safe, attractive and cost-effective meat packs that can be directly displayed on supermarket meat shelves. The company is an exclusive supplier to Ahold (Albert and Hypernova), while it also delivers Case-Ready meat to Real, the largest food retailer in Poland.
The Solution
 Prime Food opted for modified atmosphere packaging (MAP) for its fresh meat products and minced meat (using a separate line for optimized hygiene). The thin, anti-fog barrier shrink Cryovac® LID 2050 film is used for lidding Cryovac® UBRT ultra barrier rigid trays or BFT barrier foam trays. This complete system ensures improved shelf life, optimized quality and hygiene, and more efficient logistics.
The company was also one of the Polish pioneers in implementing Vacuum Skin Packaging (VSP) for top quality products and is the leading Polish meat processor in packaging design and brand communication.
 In August 2004, Prime Food installed a Cryovac® R 570 CD vacuum packaging machine specifically dedicated to the well proven Darfresh® VSP process. This new packaging line has served to pack the following meat products: "Zlota Dolina Exclusive" (Golden Valley Exclusive, a line of excellent, tasty, sliced processed meats and sausages), and more recently "Smukla Linia" (Slim Line products - a new, low-fat line of smoked ham, minced delicacies and meat loins). This product line targeting active and health conscious women has already won quality awards.
The Cryovac Darfresh® vacuum skin packaging process was chosen for its premium effect, superior security and seal integrity. Its "second skin" effect truly respects the product's natural shape and contour, while providing a consumer pack of prolonged shelf life and highly attractive presentation with increased consumer appeal. Thanks to its hermetic seal, the packaging delivers fresh and odour-free products. Darfresh packaging provides Prime Food products with a natural look and a great means of brand communication and differentiation.
The Results
For Prime Food, Cryovac MAP and vacuum packaging achieves numerous objectives: consistent quality, high protection against external factors, total safety, enhanced productivity with fewer rejects and high production standards, timely delivery or 100% order fulfilment, as well as the ability to achieve the shortest possible time from slaughter to retail shelves - "from stable to table". But most important, consumers have very positively welcomed the change in packaging, particularly regarding the aesthetic quality of the new packs.
"We want to keep our pioneer position on the Polish market by implementing innovative food packaging solutions. And this is what Sealed Air Cryovac offers", said Prime Food President and CEO Jens Damgaard Hansen. "Today, the winners are those who are the first to implement new solutions. Food producers who want to have a strong position on the market have to be present in hypermarkets. The key criteria here are quality and product appearance, which means top-notch packaging".
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